Inside each box, an interactive clue decoder will help kids decipher the clues. It kicks-off with three different 'missing Cap'n' cereal boxes that each provide unique clues.

The highly integrated 'Where's the Cap'n?' promotion includes three waves of excitement spread over six months. Quaker is putting out a shared $1 million reward for the location of his whereabouts. The new 'Where's the Cap'n?' campaign will launch when the Cap'n disappears from all cereal boxes. 23 /PRNewswire/ - Cap'n Crunch Cereal's most successful promotion is reappearing - as the Cap'n disappears - and it's bigger than ever. New Interactive Components Make 'Where's The Cap'n?' Promotion Biggest EverĬHICAGO, Nov. Quaker Oats Company Announces Monumental Cap'n Crunch Promotion This is the press release Quaker issued in late 1999 regarding the revisited promotion: The 1985 campaign hid the Cap'n in the Milky Way. Spoiler Alert! The Cap'n was in Volcanica saving the Earth's supply of Crunchium. The new 'Where's the Cap'n?' campaign consisted of three parts: 1) Mystery Crunch cereal boxes 2) a decoder in the box to help decipher clues to his whereabouts and 3) Cap'n Crunch's Crunchling Adventure CD-ROM game inside specially marked boxes.įor about 6 months, the Cap'n vanished from boxes of Cap'n Crunch, Cap'n Crunch's Crunch Berries, Cap'n Crunch's Oops! All Berries and Cap'n Crunch's Peanut Butter Crunch cereals. The cereal was described by the company as a 'fun, fruity cereal with magical popping sprinkles that make the cereal pop and sizzle in milk.' Mystery Crunch was part of a revisiting of the successful 'Where's The Cap'n?' promotion Quaker conducted in 1985. Crunch suddenly disappeared from boxes of Cap'n Crunch cereal.

Cap n crunch soggies